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Do you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention?You may be surprised to learn that it's not money or love. Is it making offers of products that are "guaranteed," "limited," "proven," "easy and simple to use," "on sale," "includes a free offer," or "new"? You're getting warmer.
Offers like the ones above are helpful in getting a prospect's attention and are some of the most important words you can use in your marketing, but they pale in comparison to the number one motivator that makes your products and services irresistible to your prospects.
What is it that makes your target market want to read your marketing materials, email you, call you and buy from you? Before I give you the answer, let me tell you a story.
